‘Keep The Dive Alive’

Seagram’s 7 teamed up with comedian Iliza Shlesinger to support small businesses and dive bars across the country with its “Keep the Dive Alive” campaign. As part of the campaign, Seagram’s 7 donated $7 (up to $77,000) for every share of the “Keep the Dive Alive” content from the brand’s Instagram and Facebook to Main Street Alliance, a nonprofit organization committed to supporting small businesses.